In the last quarter of 2019, the Indian phone market witnessed an interchange in position for the second and third place. Chinese smartphone company Vivo owned by BBK Electronics took India by storm after launching multiple handsets in the bracket of rupees 15000 to 20000. This helped the smartphone giant to occupy a staggering 21% in the Indian phone market. This huge market share was a result of 132% market share jump from last quarter of the previous year.
Currently Vivo, as the second largest smartphone vendor in India is making huge progress in capturing the tier two and tier three cities. Which in turn is producing outstanding figures in terms of offline sales. Even Vivo’s yearly shipment in 2019, hit their personal highest mark after a massive growth of 76%.
Though in the first quarter of 2020, Samsung is eyeing a return to their spot with the launch of A51 and selected models of Galaxy S20 series. This will surely shot up the sales figures for Samsung but they are expecting a tough competition from Vivo. Vivo has lined up the launch of its new series in the first quarter too and hoping to retain its place. The exponential growth of Vivo’s market share is a great example of the unstable state of Indian market and the fact that nobody should take their place for granted.
Xiaomi has consistently performed well and made sure they don’t let go off their 27% share in the market. Hence, on the top of the list Xiaomi is doing really good but it’s far from monopolising the market. Oppo and Realme have taken the fourth and fifth spot respectively with 12% and 8% market share in this fourth quarter. Oppo has expanded its reach in tier two cities and made a steady growth of 5% in the market. It seems like the year 2019 has been about capturing vendors in smaller towns and making sure the offline sales figures go high to reach more people in count. The online promotions have also played a pivotal part in securing a good business through social media influencers and brand ambassadors.
The plans look a little different for Vivo in 2020, as they have already stated that there is not going to be a single online exclusive launch this year. It remains quite clear that Vivo is not letting go of its stronghold in offline sales in India. The online and offline launch will be scheduled at the same time and more shockingly, at the same price. It looks like one of those plans that other competing companies soon going to follow, having Samsung and Realme already hinting towards that.
As of 2019, it has been a year for the Chinese smart phone makers as they gave a hard competition to their South Korean rival. Vivo being the highest market share gainer last year marks a new milestone in its journey of being on top of the market share list and sets the bar for itself even higher in the current year.
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