Google acquires Fitbit in a $2.1 billion acquisition deal

Google announces to acquire wearables brand Fitbit in $2.1 deal on Friday. Google reviles this deal in a press release on Friday. With this deal Google is expected to give competition to Apple in the wearable market. During 2019 Fitbit sales declined due to competition from low cost smart bands and Apple watches. According to the Google statement company will work the Fitbit experts to develop artificial intelligence (AI) software to provide better devices to customers. New AI based device could benefit the people worldwide.

Google’s Senior Vice President post says “Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” Google is working on the latest AI and Machine learning technologies to develop innovative solutions for the customers. With the Fitbit acquisition Google will be in better position to give head-on competition to Apple in the wearable space.

Google again clarified about its user privacy policy and said that it never shares the user’s privacy data with third party. Google also provides the option to review their data stored with Google with the option to delete it. With this announcement Google clarifies that there is no issue with use of Google application and devices.

These days’ people are using wearable devices to keep track of their health and these devices help them in automatically monitoring heart rate, walk, quality of sleep etc… Google is expected to combine Fitbit wearable devices with the latest innovation in AI and Healthcare technologies to give innovative products to the customers.

With this acquisition Google parent company Alphabet expanded its business into health and fitness sector.

Earlier this year Fitbit’s executive Adam Pellegrini stepped down to join CVS.

Fitbit, Inc. is an American company based in San Francisco, California and the main product of includes activity trackers, wearable devices etc.

The Fitbit’s fitness trackers device is used to monitor users daily steps, calories burned and distance travelled. This device is very popular among people looking for devices for helping them in tracking health. Device is used by user to measure floors climbed, sleep duration and heart rate. This device is considered to be a complete health monitoring solution for general public.

Google is expected to come up with innovating solutions for health conscious persons using Fitbit devices and the technological innovations.

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Deepak Kumar
Deepak Kumar is technical journalist with more than 15 years of experience in journalism. He is B.Sc. from Delhi University and has experience in journalism. He is covering various media events and reporting technical contents. He is interested in researching topics in Big Data, Mobile, Health and Science field.
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